Case Study
SkinFit
New Farm
How Brisbane's Leading Holistic Skin Clinic Achieved 22X ROAS and Record-Breaking Growth
Company Profile
About SkinFit New Farm
SkinFit New Farm is Brisbane's first holistic skin clinic, renowned for blending advanced clinical treatments with organic, science-backed skincare. Their service menu spans HIFU face lifting, SQT bio-microneedling, microdermabrasion, buccal massage, and more — delivering tailored results for clients seeking radiant, healthy skin.
The Challenge
Growth Barriers
Despite a stellar reputation and loyal clientele, SkinFit New Farm faced:
Ad Fatigue & Creative Stagnation
Over-reliance on a single ad setup, with no creative testing or variation.
Intense Local Competition
Competing with "cheap clinics" and discount-driven offers in a crowded Brisbane market.
Inconsistent Lead Flow
No systematic approach to filling the calendar or nurturing high-value leads.
Low Premium Service Uptake
Difficulty converting leads into high-ticket treatments like HIFU and buccal massage.
Wasted Capacity
Empty appointment slots and underutilised team capacity despite a loyal existing client base.
Strategic Solution
Data-Driven Digital Growth
Business Warriors delivered a holistic, data-driven digital growth system:
Full-Funnel Audit & Opportunity Mapping
Analysed Facebook Ads, website analytics, booking data, and market positioning to identify growth levers and unique value angles.
Offer Engineering
Developed both high-volume, low-ticket offers (to fill the calendar) and high-impact, high-ticket campaigns (Neo Lifting Buccal Massage, SQT Bio-Microneedling, HIFU) to elevate average order value.
Multi-Angle Paid Campaigns
Launched and tested multiple creative angles targeting distinct client pain points, with ongoing A/B testing on Facebook and Instagram.
Continuous Optimisation
Monthly refinement of headlines, creatives, and targeting to keep results trending upward and mitigate ad fatigue.
Team Training & Sales Enablement
Provided ongoing training for SkinFit's team to maximise rebooking, upsell premium services, and nurture leads into loyal, high-value clients.
Results
Quantitative Impact
Client Testimonial
“I cannot speak of Jarrod and his team highly enough! I was very nervous at first because I had been let down by 2 marketing agencies in the past. But I decided to trust my instincts with Business Warriors, and I have not looked back!!! My business has grown in revenue ever since. These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results. This is 1 part of my business I feel like I don't need to worry about, and they feel like part of my team and always cheer me on too! We are now working together for nearly 2 years and they are helping me kick my sales goals each month. Do yourself a favour and sign up with Business Warriors, your business will thank you in the numbers!”
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