Case Study
Oi Cosmetic
Studio
How a Leading Gold Coast Clinic 3.2X'd New Clients, 5X'd Enquiries & Filled Their Calendar Weeks in Advance
Company Profile
About Oi Cosmetic Studio
Oi Cosmetic Studio is a leading Gold Coast cosmetic clinic offering a comprehensive range of treatments including cosmetic injectables, radio frequency treatments, and advanced skin therapies. With a dedicated team and commitment to client results, they needed a marketing partner to match their in-clinic excellence and fill their growing capacity.
The Challenge
Growth Barriers
Over-reliance on a Single Ad Platform
Total dependence on one advertising channel meant a single change could halt all new client acquisition.
Ultra-Competitive Market
The Gold Coast is saturated with clinics offering similar services, making differentiation and visibility a constant challenge.
Poor ROI from Previous Marketing
Marketing was not generating enough high-quality enquiries to support the bookings needed for growth.
Empty Calendar Slots
Not enough clients to fill the team's capacity, with frequent cancellations compounding the issue.
Unsystematised Marketing
No consistent or scalable lead generation, and low lead quality from previous efforts.
Strategic Solution
Full-Spectrum Digital Campaign
Business Warriors & Growasalon.com delivered a full-spectrum, data-driven digital marketing campaign:
Comprehensive Audits
Deep-dive into Facebook Ads, Google Ads, website analytics, past client lists, and competitor benchmarking to uncover growth gaps and opportunities.
Offer Engineering
Crafted a low-ticket, high-impact offer for Facebook & Instagram ads to fill the calendar fast, plus three higher-ticket offers for cosmetic injectables and radio frequency treatments.
Multi-Angle Creative Testing
Developed and ran multiple ad angles targeting different client pain points, with creative and messaging tested across all platforms.
Landing Page Optimisation
Built and interconnected landing pages for each offer as part of the "marketing vortex" strategy to maximise conversions.
Google Ads Launch
Launched proven offers on Google Ads, driving 54 calls and 156 leads in December alone, with a 22% conversion rate from lead to booking.
Continuous Optimisation
Monthly creative refreshes, headline testing, and platform tweaks to keep results trending upward.
Email & SMS Marketing
Used to convert enquiries into bookings, upsell existing clients, and re-engage lapsed contacts.
Results
Quantitative Impact
Client Testimonial
“The results have been amazing. We're booked out weeks in advance, our enquiries have exploded, and we're getting higher-value clients through the door. Business Warriors' team is always proactive, transparent, and focused on what matters — real growth.”
More Case Studies
Ready For Results Like These?
Claim Your Free Marketing Plan Valued at $1,500
Book A Free Growth Session