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At our Digital Marketing Agency Business Warriors we realise that business can be tough cash flow can be tight as you grow therefore there isn't a 1 size fits all to grow your business so the first step with us is to always do a free marketing plan with you to get super clear on what your game plan will be prior to even discussing working together.

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We all know having first movers advantage in business has huge advantages however imagine being the first person a client sees before they are ready to buy your product or service. But to also be there to capture people when they are ready to buy and then get them to repeat business with you time and time again. This is how businesses are grown and how you will grow your business in 2024

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PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

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If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

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Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

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Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

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Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

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If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

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Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

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Business Coaching

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Who Is Business Warriors | digital Marketing Agency

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency based in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific
content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and Social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO


www.growasalon.com is a product company owner by http://www.businesswarriors.global our registered company is Business Warriors Pty Ltd.

jarrodharman

How Can our digital marketing agency Help You

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (Social Media Marketing) Meta Advertising across Facebook, Instagram and whatsapp, LinkedIn Marketing, Google Advertising, Bing advertising, TikTok Advertising, and SEO (Search Engine Advertising)

  • Content Marketing to acquire brand awareness and buyers before their ready to buy, paid ads and organic content marketing to find people when their ready to buy and email marketing and text marketing to get clients to buy from you time and time again.

  • Warriors Strike (making the right offer in front of your ideal dream clients that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and experiences for your clients so that you can charge a premium and stand out from everyone else

  • How to keep feeding your business from this skill for years to come (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

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Local SEO For Childcare Centres: Get Found By Parents In Your Suburb

Local SEO For Childcare Centres: Get Found By Parents In Your Suburb

November 19, 202510 min read

Parents do not flick through directories anymore.

They grab their phone, open Google and type things like:

  • “childcare near me”

  • “daycare [your suburb]”

  • “early learning centre [area]”

If your centre does not show up in those local searches, the enquiry goes to someone else.

This guide breaks down local SEO for childcare centres in simple language so you can understand what matters, what to fix and when it makes sense to get help.

You will learn:

  • What local SEO is (and how it is different to general childcare SEO)

  • How parents actually use Google to find daycare

  • How to optimise your Google Business Profile

  • How to build location pages that rank

  • How to use reviews, content and citations to win your suburb

  • How to track if yourchildcare local SEOis working

What Is Local SEO (And Why It Matters For Childcare)?

Local SEO is everything you do to help your childcare or daycare centre appear in local Google searches and on Google Maps.

It is different from generic SEO because it is tied to:

  • Your physical address

  • Your service area

  • Local intent searches like “near me” and “[suburb] childcare”

For childcare, local SEO is critical because:

  • Parents rarely travel far for daycare

  • Each child is worth thousands per year to your centre

  • If you dominate your suburb and nearby suburbs, you win

You can think of it like this:

  • Childcare SEO= your overall search strategy

  • Local SEO for childcare centres= the part focused on your suburb, map rankings and “near me” searches

When you get local SEO for daycare centres right, you show up where it matters most: in front of local parents who are ready to enquire.

How Parents Use Google To Find Childcare Near Them

Most parents follow the same pattern:

  1. They open Google on their phone

  2. They type a local search, like:

    • “childcare near me”

    • “daycare [suburb]”

    • “early learning centre [area]”

    • “before and after school care [suburb]”

  3. They see themap pack– the three local listings with star ratings and reviews

  4. They quickly scan:

    • Star rating and number of reviews

    • Photos

    • Distance

  5. Then they click through to the centres that look the most trustworthy

Your childcare local SEO and daycare local SEO work together to:

  • Get you into that map pack

  • Make your listing the obvious choice to click

  • Back it up with a strong website and offer

If you want to know how to rank your childcare centre in local search and how to show up in “childcare near me” searches, the first step is your Google Business Profile.

Step 1 – Optimise Your Google Business Profile For Local Searches

Your Google Business Profile (GBP) is the foundation of local SEO for childcare.

It is what shows in Google Maps and in the local pack when someone searches for childcare in your area.

Choose The Right Categories

Your primary category tells Google what you are.

Pick the closest match:

  • “Day care centre”

  • “Child care agency”

  • “Preschool”

Then add relevant secondary categories, such as:

  • “Preschool”

  • “Kindergarten”

  • “After school program”

This helps you appear for more local searches related to daycare, preschool and out of school hours care.

Use Consistent Name, Address And Phone (NAP)

Your Name, Address and Phone (NAP) must be consistent across:

  • Your website

  • Your Google Business Profile

  • Facebook page

  • Major directories and listings

If Google sees different phone numbers or slightly different addresses, it can get confused and your local SEO for daycare can suffer.

Write A Local-Focused Description

In your GBP description, speak like a human but include local signals:

  • Mention your suburb and nearby areas

  • Mention the ages you care for

  • Mention the type of care (long day care, early learning, before and after school care)

Example:

“We are a family owned childcare centre in [Suburb], providing long day care and early learning programs for children aged [X–Y]. We welcome families from [Nearby Suburb 1], [Nearby Suburb 2] and surrounding areas.”

This supports your childcare centre local SEO and helps you show up for more local searches.

Add Photos, Services And Posts

Parents want to see the real environment their child will be in.

Add:

  • Exterior photos (street view, entrance)

  • Interior photos (rooms, play areas, nap areas)

  • Outdoor play spaces

  • Staff photos (with permission)

List your services clearly:

  • Long day care

  • Preschool / kindergarten

  • Before and after school care

  • Vacation care

Use Posts to promote:

  • Open days

  • Holiday programs

  • Special events

  • Important updates

This is simple, but it sends strong signals to Google and parents that your listing is active and trustworthy.

Step 2 – Build Location Pages That Target Your Suburbs

Your website and your Google Business Profile should work together.

One of the biggest local SEO mistakes childcare centres make is having one generic “Locations” paragraph instead of proper location pages.

One Page Per Centre Or Main Suburb

For strong local SEO for daycare centres, create a dedicated page for each centre or main suburb you serve.

Example URLs:

  • /childcare-centre-[suburb]

  • /daycare-[suburb]

  • /early-learning-[suburb]

Each location page should include:

  • The suburb in the page title and H1

  • Your full address and phone number

  • Opening hours

  • A Google Map embed

  • Real photos from that specific centre

  • A clear “Book a tour” or “Join the waitlist” button

This makes it easy for Google to connect:

  • Your Google Business Profile

  • Your physical address

  • Your website page for that location

Target Nearby Suburbs In Your Copy

Most centres draw families from a few surrounding suburbs.

On each location page, mention nearby suburbs you realistically serve:

“Located in [Suburb], we also welcome families from [Suburb A], [Suburb B] and [Suburb C].”

This helps you show up for broader area searches and supports your local SEO strategy for daycare centres.

Step 3 – Use Local Keywords In The Right Places

Local keywords are simply “service + suburb”.

For local SEO for childcare centres, your core keywords will look like:

  • childcare [suburb]

  • daycare [suburb]

  • early learning [suburb]

  • before and after school care [suburb]

  • vacation care [suburb]

You can also target long tail local phrases like:

  • “best childcare [suburb]”

  • “childcare near [landmark / area]”

Where To Use Local Keywords

Use these phrases naturally in:

  • Page titles and meta descriptions

  • H1 and H2 headings

  • The first 1–2 paragraphs of each page

  • Image alt text (e.g. “outdoor play area at our childcare in [suburb]”)

  • Your Google Business description and services section

You do not need to stuff them. Just write like a human and make sure Google can clearly see:

  • What you do (childcare, daycare, early learning)

  • Where you do it (your suburb and area)

This is a key part of both childcare local SEO and broader childcare SEO.

Step 4 – Build Local Citations And Directory Listings

Citations are mentions of your business name, address and phone number on other websites.

They help confirm to Google that you are a real local business in that location.

Where To Get Citations

For local SEO for childcare, focus on:

  • Local business directories

  • Childcare and early learning directories

  • Council or community business listings

  • Local parenting websites or blogs

  • Industry association directories (if relevant)

You do not need hundreds of low quality listings.

A smaller number of strong, relevant citations with consistent NAP is far more powerful.

Step 5 – Use Reviews As A Local SEO Powerhouse

Reviews are huge for childcare.

Parents read them. Google uses them. They affect both your ranking and your click through rate.

Ask For Reviews At The Right Time

Build a simple review system:

  • Ask after a positive parent conversation

  • Ask after the child has settled in and the parent is happy

  • Ask at the end of a term or year when you know they are grateful

You can send a short SMS or email with your Google review link and a simple message.

This is one of the most effective local SEO tips for childcare centres.

Make It Easy And Reply To Every Review

  • Make sure the link works on mobile

  • Give basic instructions if needed

Reply to every review:

  • Thank them by name

  • Mention something specific about their child or experience

  • Mention your suburb or program naturally where it fits

Example:

“Thanks so much Emma. We love supporting families in [Suburb] and it has been amazing seeing [Child’s Name] grow in our preschool program.”

More genuine 5 star reviews = stronger daycare local SEO and more parents choosing you over the centre down the road.

Step 6 – Create Local Content That Parents Actually Search For

Content is not just for generic SEO. It can also support your local presence.

Local Content Ideas For Childcare Centres

Create blog posts and resources around:

  • “How To Choose A Childcare Centre In [City/Region]”

  • “Best Parks And Playgrounds Near [Suburb] For Young Kids”

  • “Childcare Subsidy Explained For [State] Families”

  • “What To Pack For Your Child’s First Day At Childcare In [City]”

This kind of content:

  • Attracts local parents who are researching

  • Builds your authority as a helpful, trusted centre

  • Gives you assets to share in email and social media

Link these articles back to your location pages and main childcare pages.

This supports both your local SEO for childcare centres and your broader childcare marketing SEO.

Step 7 – Track Your Local SEO Results

If you are serious about improving local SEO for daycare, you need to know what is working.

What To Track

  • Rankings for:

    • “childcare [suburb]”

    • “daycare [suburb]”

    • “childcare near me” (from devices in your area)

  • Calls and enquiries from Google search

  • Google Business Profile insights:

    • How many people see your listing

    • How many call you

    • How many ask for directions

You can use:

  • Google Analytics

  • Google Business Profile Insights

  • Simple call tracking or at least click-to-call tracking

This is how you build a local SEO checklist for childcare centres that is based on data, not guesswork.

Common Local SEO Mistakes Childcare Centres Make

A few things that can quietly hurt your childcare centre local SEO:

  • Using a PO box instead of a real street address

  • Inconsistent name, address or phone across the web

  • No real photos on your Google Business Profile

  • Only having one generic “Locations” paragraph instead of proper suburb pages

  • Never asking for reviews

  • Ignoring Google Business Posts and updates

Avoid these and you are already ahead of many centres in your area.

When To Get Help From A Local SEO Agency For Your Childcare Centre

You can do a lot of this yourself with time and focus.

But there is a point where bringing in a specialist local SEO agency for your childcare centre makes sense.

Signs You Are Ready For Help

  • You are flat out running the centre and marketing keeps slipping

  • Competitors keep outranking you even though your centre is better

  • You want a clearlocal SEO strategy for daycare centres, not random tweaks

  • You want someone to implement, track and report in plain English

A good agency will:

  • Audit your current local SEO setup

  • Fix your Google Business Profile and citations

  • Build or improve your location pages

  • Set up tracking so you can see real results

If you want deeper help beyond local SEO, you can also look at a full childcare SEO strategy that covers content, technical SEO and broader marketing.

Want A Local SEO Plan Done For Your Childcare Centre?

You now have a clear picture of how local SEO for childcare centres works and what you can do to show up in local searches.

If you want to move faster and avoid trial and error, we can build the plan for you.

At Business Warriors, we specialise in local service businesses and offer:

  • Dedicated childcare SEO and childcare local SEO services

  • Full childcare centre marketing including Google Ads, social and email

  • Clear, no fluff reporting focused on enquiries and enrolments

With our free plan, you can:

  • Get an audit of your Google Business Profile and website location pages

  • See where you are missing out on local search visibility

  • Get a 90 day action plan to improve your rankings and enquiries

If you are ready to be the first centre parents see when they search in your suburb,
claim your free childcare local SEO plan and book a 30 minute growth session with our team.


local SEO for childcare centres
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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